@font-face{font-family:Anton;src:url('assets/anton-regular.ttf') format('truetype');font-display:swap}
@font-face{font-family:Nimbus;src:url('assets/nimbus-sans-regular.ttf') format('truetype');font-display:swap}
:root{
  --bg:#faf8f4;--paper:#fff;--ink:#171717;--text:#2a2826;--muted:#5b5853;--dim:#8d8981;--line:#e3ded5;
  --red:#991721;--red-hi:#c42634;
  --display:Anton,Impact,'Arial Narrow',sans-serif;--sans:Nimbus,'Helvetica Neue',Arial,sans-serif;
  --gut:clamp(20px,5vw,80px);--head:76px;--foot:76px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font:19px/1.6 var(--sans);-webkit-font-smoothing:antialiased;transition:background .5s,color .5s}
h1,h2,h3,p,figure,ol,ul,dl,dd,blockquote{margin:0}
h1,h2,h3{font-family:var(--display);font-weight:400;text-transform:uppercase;line-height:.95;letter-spacing:.005em;color:var(--ink)}
h2 span,h3 span,h1 .red{color:var(--red)}
a{color:inherit}
button{font:inherit;color:inherit;cursor:pointer;border:0;background:none;padding:0}
:focus-visible{outline:2px solid var(--red-hi);outline-offset:4px}
[tabindex="-1"]:focus{outline:none}
img{display:block;max-width:100%}

/* frame */
.header{position:fixed;top:0;left:0;right:0;z-index:10;height:var(--head);display:flex;justify-content:space-between;align-items:center;padding:0 var(--gut);background:linear-gradient(var(--bg) 65%,transparent);transition:background .5s}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.mono{font-family:var(--display);font-size:17px;background:var(--red);color:#fff;width:36px;height:36px;display:grid;place-items:center}
.brand-name{font-family:var(--display);text-transform:uppercase;font-size:18px;letter-spacing:.04em;color:var(--ink)}
.header-cta{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;color:var(--ink);padding:9px 16px;border:1.5px solid var(--ink);border-radius:999px;transition:background .2s,color .2s}
.header-cta:hover{background:var(--ink);color:var(--bg)}
.pager{position:fixed;bottom:0;left:0;right:0;z-index:10;height:var(--foot);display:flex;justify-content:space-between;align-items:center;padding:0 var(--gut);background:linear-gradient(transparent,var(--bg) 45%);transition:background .5s}
.dots{display:flex;gap:10px}
.dots a{width:10px;height:10px;border-radius:50%;border:1.5px solid var(--dim);transition:background .3s,border-color .3s,transform .3s}
.dots a:hover{border-color:var(--ink)}
.dots a[aria-current]{background:var(--red);border-color:var(--red);transform:scale(1.2)}
.next{display:inline-flex;align-items:center;gap:12px;text-decoration:none;font-size:14px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:var(--red);padding:13px 22px;border-radius:999px;transition:background .2s}
.next:hover{background:var(--red-hi)}
.next span{font-size:17px;transition:transform .25s}
.next:hover span{transform:translateX(4px)}
.footer{padding:0 var(--gut) calc(var(--foot) + 14px);font-size:12px;color:var(--dim)}

/* dark theme (role screen) */
body.dark{--bg:#121212;--text:#e9e6e0;--muted:#aaa69f;--dim:#6f6c66;--line:#2b2b2b;--ink:#f6f4f0;--red-hi:#e5404b;background:#121212;color:var(--text)}
body.dark h2 span{color:var(--red-hi)}
body.dark .header-cta:hover{color:#121212}

/* screens */
.screen{min-height:100svh;padding:calc(var(--head) + 36px) var(--gut) calc(var(--foot) + 36px);max-width:1440px;margin:auto;display:flex;flex-direction:column;justify-content:center}
html.js .screen:not(.active){display:none!important}
html.js .screen.active{animation:enter .6s cubic-bezier(.2,.7,.2,1) both}
.kicker{font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:22px}
body.dark .kicker{color:var(--red-hi)}
h1{font-size:clamp(64px,8.4vw,136px);line-height:.92}
h2{font-size:clamp(52px,6.2vw,100px);margin-bottom:36px}
.big{font-size:clamp(21px,2vw,27px);line-height:1.45;color:var(--ink)}
.body{color:var(--muted);margin-top:20px;max-width:560px}
.lead{font-size:clamp(20px,1.7vw,24px);line-height:1.55;max-width:560px;margin-top:26px;color:var(--text)}

/* home */
.home{display:grid;grid-template-columns:1.3fr .7fr;gap:64px;align-items:center}
h1 .line{display:block;animation:lineup .9s cubic-bezier(.2,.75,.2,1) both}
h1 .line:nth-child(2){animation-delay:.12s}
h1 .line:nth-child(3){animation-delay:.24s}
.home .lead{animation:enter .8s .45s both}
.stats{display:flex;gap:48px;margin-top:30px;padding-top:20px;border-top:2px solid var(--ink);animation:enter .8s .6s both}
.stats dt{font-family:var(--display);font-size:48px;line-height:1;color:var(--red)}
.stats dd{font-size:14px;color:var(--muted);margin-top:6px;max-width:150px;line-height:1.35}
.home-photo{position:relative;height:min(68svh,700px);animation:photo 1.1s .15s cubic-bezier(.2,.7,.2,1) both}
.home-photo img,.contact-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 15%;filter:grayscale(1) contrast(1.05)}
.home-photo:before{content:'';position:absolute;left:-18px;bottom:0;width:6px;height:85%;background:var(--red);transform-origin:bottom;animation:bar 1s .7s cubic-bezier(.2,.7,.2,1) both}

/* role (dark) */
.role{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.role .big{max-width:540px}
.compare{display:flex;flex-direction:column;align-items:center;gap:10px;margin-bottom:6px}
.compare-label{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.compare-label:after{content:" \2193";color:var(--red-hi)}
.switch{display:flex;padding:5px;border:1.5px solid var(--ink);border-radius:999px;background:var(--paper);box-shadow:0 10px 30px -18px rgba(0,0,0,.35)}
.switch button{padding:11px 20px;border-radius:999px;font-size:14px;font-weight:700;color:var(--ink);transition:background .25s,color .25s}
.switch button:hover{background:#f1ede6}
.switch button[aria-pressed=true]{background:var(--red);color:#fff}
.switch button.nudge{animation:nudge 1.6s ease-in-out 3}
.cascade svg{width:100%;max-width:460px;display:block;margin:0 auto;overflow:visible}
.c-edge{stroke:#e6e1d8;stroke-width:1;transition:stroke .6s}
.c-edge.on{stroke:#e2a9ae}
.c-direct{stroke:var(--red);stroke-width:1.2;stroke-dasharray:3 4}
.c-node{stroke:var(--bg);stroke-width:1.5}
.c-pulse{fill:var(--red);filter:drop-shadow(0 0 3px rgba(196,38,52,.6))}
.c-pulse.direct{fill:var(--ink)}
.cascade svg{filter:drop-shadow(0 20px 40px rgba(153,23,33,.08))}
.c-coach-label{fill:#fff;font-family:var(--display);font-size:19px;pointer-events:none}
.cascade-stats{display:flex;justify-content:center;gap:56px;margin-top:6px}
.cascade-stats div{text-align:center}
.cascade-stats b{display:block;font-family:var(--display);font-weight:400;font-size:64px;line-height:1;color:var(--ink);font-variant-numeric:tabular-nums}
.cascade-stats div:first-child b{color:var(--red)}
.cascade-stats span{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
#cascade-caption{text-align:center;color:var(--ink);font-weight:700;font-size:17px;max-width:460px;margin:16px auto 0;min-height:56px}

/* how I work */
.pairs{list-style:none;padding:0;counter-reset:p}
.pairs li{counter-increment:p;display:grid;grid-template-columns:84px 1.3fr 1fr;gap:40px;align-items:center;padding:20px 0;border-top:1px solid var(--line)}
.pairs li:last-child{border-bottom:1px solid var(--line)}
.pair{display:grid;grid-template-columns:1fr 46px 1fr;align-items:stretch;gap:14px}
.pair span{font-family:var(--display);text-transform:uppercase;font-size:clamp(20px,1.9vw,30px);line-height:1.05;padding:16px 18px;display:flex;align-items:center}
.pair .a{background:var(--ink);color:#fff;animation:fromleft .7s cubic-bezier(.2,.7,.2,1) both}
.pair .b{background:var(--red);color:#fff;animation:fromright .7s cubic-bezier(.2,.7,.2,1) both}
.join{align-self:center;justify-self:center;font-style:normal;font-family:var(--display);font-size:40px;color:var(--red);animation:pop .5s both}
.join.arrow{width:46px;height:3px;background:var(--red);position:relative;transform-origin:left;animation:draw-x .6s both}
.join.arrow:after{content:'';position:absolute;right:-2px;top:-6px;border:7.5px solid transparent;border-left:11px solid var(--red);border-right:0}
.pairs li:nth-child(1) .a{animation-delay:.1s}.pairs li:nth-child(1) .join{animation-delay:.45s}.pairs li:nth-child(1) .b{animation-delay:.6s}
.pairs li:nth-child(2) .a{animation-delay:.35s}.pairs li:nth-child(2) .join{animation-delay:.7s}.pairs li:nth-child(2) .b{animation-delay:.85s}
.pairs li:nth-child(3) .a{animation-delay:.6s}.pairs li:nth-child(3) .join{animation-delay:.95s}.pairs li:nth-child(3) .b{animation-delay:1.1s}
.pair-text p{color:var(--muted);font-size:17px;line-height:1.5}
.sounds{margin-top:12px;color:var(--ink)!important;font-weight:700}
.sounds b{display:block;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:2px}

/* in practice */
.practice h2{margin-bottom:32px}
.practice-grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.numbers{display:flex;gap:40px;margin:28px 0}
.numbers dt{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.numbers dd{font-family:var(--display);font-size:46px;line-height:1.1;color:var(--ink)}
.numbers small{font-family:var(--sans);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--dim);margin-left:4px}
.numbers small.down{color:var(--red)}
.said{color:var(--muted)}
.said q{color:var(--ink);font-weight:700}
.choice{background:var(--paper);padding:30px;box-shadow:0 1px 0 var(--line),0 18px 40px -24px rgba(0,0,0,.25)}
.ask{font-family:var(--display);text-transform:uppercase;font-size:32px;line-height:1;margin-bottom:16px;color:var(--ink)}
.options{display:flex;flex-direction:column;gap:8px}
.option{text-align:left;display:flex;gap:14px;align-items:center;padding:15px 18px;border:1.5px solid var(--line);border-radius:10px;font-size:18px;color:var(--ink);transition:border-color .2s,background .2s}
.option:before{content:'';flex:none;width:14px;height:14px;border-radius:50%;border:2px solid var(--dim)}
.option:hover{border-color:var(--ink)}
.option[aria-pressed=true]{border-color:var(--ink);font-weight:700}
.option[aria-pressed=true]:before{background:var(--dim);border-color:var(--dim)}
.option.best[aria-pressed=true]{border-color:var(--red);background:#fbf1f1}
.option.best[aria-pressed=true]:before{background:var(--red);border-color:var(--red)}
.reveal:empty{display:none}
.reveal{margin-top:22px;animation:enter .5s both}
.verdict{color:var(--muted);padding-left:16px;border-left:3px solid var(--dim)}
.verdict.best{color:var(--ink);border-color:var(--red);font-weight:700}
.mine{margin-top:22px}
.mine h4{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin:0 0 10px}
.lines{list-style:none;padding:0;display:grid;gap:6px}
.lines li{font-size:17px;opacity:0;animation:enter .45s both;color:var(--text)}
.lines b{display:inline-block;width:50px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim)}
.lines li.k b{color:var(--red)}
.plan{margin-top:20px;padding-top:18px;border-top:1px solid var(--line);opacity:0;animation:enter .5s both}
.plan p{font-weight:700;color:var(--ink);font-size:17px}
.gg{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:12px;font-size:16px;color:var(--muted)}
.gg b{display:block;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--dim)}
.gg div:last-child b{color:var(--red)}
.gg div:last-child{color:var(--ink);font-weight:700}

/* fit */
.fit-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.fit-cols h3{font-size:30px;margin-bottom:12px;padding-bottom:12px;border-bottom:3px solid var(--ink)}
.fit-cols .learn h3{color:var(--red);border-color:var(--red)}
.fit-cols ul{list-style:none;padding:0}
.fit-cols li{padding:11px 0;border-bottom:1px solid var(--line);color:var(--text);font-size:17px}
.approach{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:44px}
.approach li{color:var(--muted);font-size:16px}
.approach b{display:block;font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:36px;color:var(--red);line-height:1;margin-bottom:6px}

/* contact */
.contact{display:grid;grid-template-columns:.75fr 1.25fr;gap:72px;align-items:center}
.contact-photo{position:relative;height:min(72svh,720px)}
.contact-photo:after{content:'';position:absolute;right:-18px;top:0;width:6px;height:70%;background:var(--red)}
.contact .big{max-width:560px}
.contact-list{list-style:none;padding:0;margin-top:30px;max-width:560px}
.contact-list li{display:grid;grid-template-columns:110px 1fr;gap:16px;align-items:baseline;padding:13px 0;border-bottom:1px solid var(--line);font-size:18px;color:var(--ink)}
.contact-list li:first-child{border-top:1px solid var(--line)}
.contact-list span{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--dim)}
.contact-list a{text-decoration:none;font-weight:700}
.contact-list a:hover{color:var(--red)}
.contact-list li:first-child a{font-family:var(--display);font-weight:400;font-size:clamp(24px,2.4vw,34px);color:var(--red)}
.docs{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.btn{display:inline-flex;align-items:center;gap:10px;padding:15px 24px;border-radius:999px;font-size:14px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;transition:transform .15s,background .2s}
.btn:hover{transform:translateY(-2px)}
.btn.primary{background:var(--red);color:#fff}
.btn.primary:hover{background:var(--red-hi)}
.btn.outline{border:1.5px solid var(--ink);color:var(--ink)}
body.last .pager .next{background:var(--ink)}

@keyframes enter{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@keyframes lineup{from{opacity:0;transform:translateY(50%)}to{opacity:1;transform:none}}
@keyframes photo{from{opacity:0;transform:scale(1.04)}to{opacity:1;transform:none}}
@keyframes bar{from{transform:scaleY(0)}to{transform:scaleY(1)}}
@keyframes fromleft{from{opacity:0;transform:translateX(-24px)}to{opacity:1;transform:none}}
@keyframes fromright{from{opacity:0;transform:translateX(24px)}to{opacity:1;transform:none}}
@keyframes pop{from{opacity:0;transform:scale(.4)}to{opacity:1;transform:none}}
@keyframes draw-x{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes nudge{0%,100%{box-shadow:0 0 0 0 rgba(153,23,33,0)}50%{box-shadow:0 0 0 6px rgba(153,23,33,.25);background:#fbeaea}}

@media (max-width:1000px){
  .home,.role,.practice-grid,.contact{grid-template-columns:1fr;gap:40px}
  .home-photo{height:50svh;margin-left:18px}
  .pairs li{grid-template-columns:1fr;gap:16px}
  .fit-cols,.approach{grid-template-columns:1fr;gap:28px}
  .contact-photo{height:40svh;order:2;margin-right:18px}
  .screen{justify-content:flex-start}
}
@media (max-width:600px){
  :root{--head:64px;--foot:72px}
  body{font-size:17px}
  .brand-name{font-size:16px}
  .header-cta{padding:7px 12px;font-size:12px}
  .screen{padding-top:calc(var(--head) + 16px)}
  h2{margin-bottom:26px}
  .stats{gap:22px}
  .stats dt{font-size:36px}
  .stats dd{font-size:12px}
  .switch button{padding:10px 12px;font-size:12px}
  .cascade-stats b{font-size:44px}
  .pair{grid-template-columns:1fr;gap:8px}
  .pair span{font-size:24px;padding:13px 16px}
  .join{align-self:center;font-size:30px;line-height:1}
  .join.arrow{width:3px;height:26px;transform-origin:top;animation-name:pop}
  .join.arrow:after{right:-6px;top:auto;bottom:-6px;border:7.5px solid transparent;border-top:11px solid var(--red);border-bottom:0}
  .numbers{gap:22px}
  .numbers dd{font-size:34px}
  .numbers small{display:block;margin:2px 0 0}
  .choice{padding:20px 16px}
  .gg{grid-template-columns:1fr;gap:10px}
  .lines b{display:block;width:auto}
  .contact-list li{grid-template-columns:1fr;gap:2px}
  .next{padding:11px 16px;font-size:12px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*:before,*:after{animation:none!important;transition:none!important}
  .lines li,.plan{opacity:1}
}

.work h2{margin-bottom:22px}

/* ===== wow layer ===== */
.pairs li:before{content:counter(p,decimal-leading-zero);font-family:var(--display);font-size:76px;line-height:1;color:transparent;-webkit-text-stroke:1.5px var(--red);animation:pop .6s both}
.pairs li:nth-child(2):before{animation-delay:.25s}.pairs li:nth-child(3):before{animation-delay:.5s}
.pair span{transition:transform .25s,box-shadow .25s}
.pairs li:hover .pair span{transform:translateY(-3px);box-shadow:0 14px 26px -16px rgba(0,0,0,.45)}

/* home */
.home-photo{overflow:visible}
.home-photo img{animation:kenburns 14s ease-out both;transform-origin:50% 30%}
.home-photo .pz{display:block;height:100%;overflow:hidden}
h1 .red{position:relative;display:inline-block}
h1 .line.red{display:block}
.stats dt{position:relative}

/* practice */
.pulse-stat{position:relative}
.spark{display:block;width:120px;height:34px;margin-top:6px;overflow:visible}
.spark path{fill:none;stroke:var(--red);stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1;stroke-dashoffset:1;animation:dash 1.4s .5s cubic-bezier(.3,.6,.2,1) forwards}
.spark circle{fill:var(--red);opacity:0;animation:pop .4s 1.8s both}
.option{animation:enter .5s both}
.option:nth-child(1){animation-delay:.35s}.option:nth-child(2){animation-delay:.47s}.option:nth-child(3){animation-delay:.59s}
.said q{display:block;font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:clamp(22px,2vw,30px);line-height:1.1;color:var(--ink);margin-top:6px}
.said q:before{content:'“';color:var(--red)}.said q:after{content:'”';color:var(--red)}
.said q{quotes:none}

/* fit */
.fit-cols>div{animation:enter .6s both}
.fit-cols>div:nth-child(2){animation-delay:.15s}.fit-cols>div:nth-child(3){animation-delay:.3s}
.fit-cols h3{position:relative;border-bottom-color:transparent}
.fit-cols h3:after{content:'';position:absolute;left:0;right:0;bottom:-3px;height:3px;background:var(--ink);transform-origin:left;animation:draw-x .8s .4s cubic-bezier(.3,.7,.2,1) both}
.fit-cols .learn h3:after{background:var(--red)}
.fit-cols .learn{background:#fbefef;padding:22px 24px;margin:-22px -24px}
.approach li{animation:enter .6s both}
.approach li:nth-child(1){animation-delay:.5s}.approach li:nth-child(2){animation-delay:.65s}.approach li:nth-child(3){animation-delay:.8s}
.approach b{font-size:44px}

/* contact */
.contact h2 .line{display:block;animation:lineup .9s cubic-bezier(.2,.75,.2,1) both}
.contact h2 .line+.line{animation-delay:.12s;color:var(--red)}
.contact h2 .line.ink{color:var(--ink)}
.contact-photo{animation:photo 1.1s .1s cubic-bezier(.2,.7,.2,1) both}
.contact-photo:after{transform-origin:top;animation:bar 1s .6s cubic-bezier(.2,.7,.2,1) both}
.contact-list li{animation:enter .5s both}
.contact-list li:nth-child(1){animation-delay:.35s}.contact-list li:nth-child(2){animation-delay:.45s}.contact-list li:nth-child(3){animation-delay:.55s}.contact-list li:nth-child(4){animation-delay:.65s}
.contact-list li:first-child a{background:linear-gradient(var(--red),var(--red)) 0 100%/0 3px no-repeat;padding-bottom:4px;animation:underline .9s 1s cubic-bezier(.3,.7,.2,1) forwards}
.docs{animation:enter .6s .8s both}

/* screen wipe */
.wipe{position:fixed;inset:0;z-index:50;background:var(--red);display:grid;place-items:center;pointer-events:none;clip-path:inset(0 100% 0 0);transition:clip-path .42s cubic-bezier(.75,0,.25,1)}
.wipe.cover{clip-path:inset(0 0 0 0)}
.wipe.out{clip-path:inset(0 0 0 100%)}
.wipe.reset{transition:none}
.wipe span{font-family:var(--display);text-transform:uppercase;color:#fff;font-size:clamp(48px,9vw,140px);letter-spacing:.01em;opacity:0;transform:translateY(20px);transition:opacity .3s .12s,transform .4s .1s cubic-bezier(.2,.7,.2,1)}
.wipe.cover span{opacity:1;transform:none}

@keyframes kenburns{from{transform:scale(1.12)}to{transform:scale(1)}}
@keyframes dash{to{stroke-dashoffset:0}}
@keyframes underline{to{background-size:100% 3px}}
@media (max-width:1000px){.pairs li{grid-template-columns:1fr;gap:12px}.pairs li:before{font-size:54px}.fit-cols .learn{margin:0;padding:18px}}
@media (prefers-reduced-motion:reduce){.wipe{display:none}.spark path{stroke-dashoffset:0}.spark circle{opacity:1}.contact-list li:first-child a{background-size:100% 3px}}
.home-photo .pz{transition:transform .5s ease-out}
@media (max-width:1000px){
  .role{display:flex;flex-direction:column;align-items:stretch;gap:0}
  .role-copy{display:contents}
  .role .kicker{order:1}.role h2{order:2;margin-bottom:20px}.role .big{order:3}
  .role .cascade{order:4;margin:28px 0 8px}
  .role .body{order:5}
}